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(Nov, 2005)
COOLINE PACIFIC LOOKS AHEAD TO SUMMER SALES INCREASE
As the summer season draws near
in
Australia, Cooline Pacific
anticipates
increased sales due to new
retail
initiatives and product lines. |
One important change at Cooline Pacific
is its addition to the Retravision
central listing, which now states
Cooline as a major supplier of air
conditioning products to Retravision
Queensland. This listing gives Cooline
products access to over 130 of 582
Retravision stores nationally. It
provides a huge opportunity for growth
in South East Queensland, as well as
strengthens the existing relationship
with Retravision stores throughout
Australia. Central listing makes Cooline
pricing available throughout Retravision
computer systems, encouraging purchase
of Cooline air conditioning products.
The competitive pricing structure
benefits the retail outlets with maximum
returns, resulting in higher sales and
increased overall profit and market
share for Cooline Pacific. Cooline
Pacific also begins this summer enjoying
a continuing beneficial relationship
with another major retailer supplier,
The Good Guys, both in Queensland and
New South Wales. The Good Guys chain of
retail stores provides valuable support
for Cooline products through in-store promotions and home shows.
Another anticipated summer event is the
launch of the E2extreme inverter and new
ducted systems. The E2extreme is one of
the most affordable air conditioners
with state of the art inverter
technology. The new and improved ducted
systems feature scroll compressors for
superior operation and also offer a
wider range of sizes.
In order to introduce Cooline’s dealers
and retailers to the new additions, two
special product launches are planned in Brisbane for
October - one for retail customers and
the other for dealers. These events will
give Cooline the opportunity to unveil
the inverter and new ducted systems and
to showcase the entire product range to
a wide variety of clientele.
Feedback has been positive prior to the
release of the E2extreme inverter, and
many clients are anticipating the
arrival of these new units. Cooline
Pacific predicts that these new
products, together with greater retail
exposure, will contribute to a solid
increase in sales in the summer of
2005/2006.
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