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(Sep, 2004)
COOLINE INT'L OPERATION SIGNS AN OEM AGREEMENT WITH MIDEA REFRIGERATION IN CHINA
Cooline has signed an agreement with one of the largest companies in China to develop and supply Mini split products for International markets of Zamil Air Conditioners. |
Outsourcing has become a strategic initiative for most of the business leaders around the world with the pace of change in business today and advantages that comes with it.
Cooline international operation is one of the business units within Zamil
Air Conditioners, which has taken this reality seriously.
With complex product requirements for our international markets and ever demanding needs in terms of delivery, features and competitive price, it is not economical to make all the products always in our factory, reasons out Shaker Almoussa, GM, International Operations.
In line with this strategy, we have just concluded an agreement with Midea Group of China to develop and supply Mini split products for International markets of Zamil. “They are one of the largest companies in China today and Zamil has a potential to grow the relationship with their product portfolio”, says Natarajan, Operations Manager, who handled the project.
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