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(May, 2002)
COOLINE BRINGS EXTREME COMFORT TO ARBS 2002
Cooline Pacific participated in the Air Conditioning, Refrigeration and Building Services (ARBS) Exhibition held in May 2002, at Melbourne Exhibition Center. |
2002 has marked the beginning of a new era for Cooline Pacific. As a newcomer to the Australian market, the company participated in the Air conditioning Refrigeration & Building Services Exhibition for the first time, and unveiled its products to the air-conditioning and refrigeration industry.
The response Cooline Pacific received from the exhibition exceeded its expectations and enabled the company to address the brand awareness issue it was facing since the beginning of its operations in Australia.
After going through some necessary
organizational changes over the past year, Cooline Pacific used the ARBS exhibition to symbolize its launch into the Australian market, revealing its new brand positioning of "Comfort in the Extreme".
The new "extreme comfort" positioning is reflected in the reality that Cooline's base of operations in one of the world's harshest hot weather environments has enabled it to develop one of the world's most sophisticated testing facilities. This ensures every Cooline® product will give maximum performance and climate control. Reliability testing facilities provide a battery of extreme conditions for endurance checking.
The stand at ARBS was designed around this theme and welcomed numerous visitors who were not only captivated by the unusual design but also the congenial atmosphere generated by the Cooline team.
Visitors to Cooline's stand discovered with great interest Cooline's 25 year of worldwide experience and the harshness of the climatic conditions in which Cooline® products are tested. They appreciated interacting with Cooline Pacific's team and their overseas counterparts. Highly qualified engineers from Cooline's Research & Development department in Dammam (Saudi Arabia) were present on stand to further inform the public about the factory's production, quality control and upcoming innovative products.
Amongst the latest packaged and condensing units on display, was the (so-aesthetically) designed water chiller that has been described by the Cooline team as their "star product". This Chiller generated much attention during these three days of exhibition. Cooline has indeed a large portfolio of air- and water-cooled chillers with custom-built systems to suit individual project requirements and applications.
"The 2002 ARBS show has given us the opportunity to strengthen our presence in NSW prior to the opening of our new offices in Sydney" said Peter Smithson, recently appointed National Sales Manager of Cooline Pacific.
The exhibition has undeniably set a new starting point for the company who now looks forward to a promising future in Australia.
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